Social media platforms are a popular way for companies to advertise their products and services, and engaging endorsers, namely celebrities, to boost this type of advertising is a popular practice. However, the Federal Trade Commission (FTC) is concerned that these end...

You can picture it: the bright red background, across which “Coca-Cola” is written in its iconic curling white script. Instant identification. Your brain associates the trademark with the brand.

A trademark is a simple concept—a symbol and/or word(s) that is a protected...

Thinking about a new business or brand name? Some groundwork is important to make sure you are in legal safe harbor. Here are some basic tips:

Check if your business name is available by looking at your Secretary of State's business entity and registered trademark dat...

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